Privacy & cookies
Last updated: 2 May 2026
This page explains what personal data PharmProfessionals Education & Training Specialists Ltd (“PPets”, “we”) collects on ppets.co.uk, why we collect it, how long we keep it, and what your rights are. We’ve tried to keep it plain English. If anything is unclear, email admin@ppets.co.uk.
Our training apps (for example, the Pharmacy Counter app) have their own in-app privacy notices. This page covers the marketing site at ppets.co.uk only.
1. Who we are
PharmProfessionals Education & Training Specialists Ltd is the data controller for any personal data collected via this site.
- Email: admin@ppets.co.uk
- Website: ppets.co.uk
- Country: United Kingdom
2. What we collect, and why
2.1 If you fill in the contact form
When you submit the form on the contact section, we collect:
- Your name and email address (so we can reply)
- Your pharmacy or organisation name (optional, helps us tailor a response)
- The topic you selected and your message
Lawful basis: legitimate interests (UK GDPR Art. 6(1)(f)) — specifically, responding to enquiries about our products. If your enquiry leads to a customer relationship, the basis becomes performance of a contract (Art. 6(1)(b)).
Form submissions are processed by Formspree (Formspree, Inc., USA), which forwards them to admin@ppets.co.uk. Formspree retains submissions until we delete them, in line with their privacy policy.
2.2 If you accept analytics cookies
If you click “Accept all” on the cookie banner, we load two analytics tools:
- Google Analytics 4 — aggregated visitor counts, traffic sources, popular pages, anonymised IP addresses, and basic device/browser info. We use it to understand which content is useful and where visitors come from. Provided by Google LLC (USA).
- Microsoft Clarity — anonymous heatmaps and session recordings showing how people scroll, click, and move through the site. Clarity automatically masks form fields and other sensitive content. We use it to spot usability problems. Provided by Microsoft Corporation (USA).
Lawful basis: consent (UK GDPR Art. 6(1)(a) and PECR Reg. 6). You can withdraw consent at any time by clicking Manage cookies below.
2.3 What loads automatically (no cookies)
Our hosting provider, Firebase Hosting (Google LLC), keeps short-term server logs of HTTP requests — including IP addresses — for security, fraud prevention, and basic operational metrics. These logs are not used by us to identify individuals. Lawful basis: legitimate interests (running and securing the site).
3. Cookies in detail
The site uses no cookies until you make a choice on the banner. localStorage stores your cookie choice (the value ppets_cookie_consent = "all" or "essential") so we don’t ask you again on every visit. localStorage isn’t technically a cookie, but the law treats it equivalently — we consider this storage essential and rely on the strictly necessary exemption under PECR Reg. 6(4).
| Cookie / storage | Set by | Purpose | Lifespan |
|---|---|---|---|
ppets_cookie_consent (localStorage) |
ppets.co.uk | Remembers your cookie choice | Until you clear browser storage |
_ga, _ga_<ID> |
Google Analytics | Distinguishes anonymous visitors and sessions | Up to 2 years |
_clck, _clsk, CLID, MUID, ANONCHK, SM, MR |
Microsoft Clarity / Bing | Session recording, heatmap aggregation, ad-frequency capping | Up to 1 year |
4. International transfers
Google, Microsoft, and Formspree are based in the United States. They process EU/UK data under the UK–US Data Bridge / EU–US Data Privacy Framework, with their own Standard Contractual Clauses where required. Firebase Hosting may serve traffic from EU edge servers but data ultimately routes via Google’s global infrastructure.
5. How long we keep things
- Contact form submissions: kept in our email inbox for as long as needed to handle the enquiry, then archived for up to 3 years for record-keeping. Deleted on request.
- Analytics data: 14 months in Google Analytics; 90 days in Microsoft Clarity (recordings).
- Server logs: typically 30 days at Firebase Hosting.
6. Who we share data with
We don’t sell your data. We share only what’s necessary with the processors listed in this page (Formspree, Google, Microsoft) and our domain provider (GoDaddy) for technical operation.
7. Your rights under UK GDPR
You have the right to:
- Ask what data we hold about you (right of access)
- Have inaccurate data corrected (rectification)
- Have your data deleted (erasure)
- Restrict or object to processing
- Receive a copy in a portable format (data portability)
- Withdraw consent at any time (for analytics: use the Manage cookies button above)
To exercise any of these, email admin@ppets.co.uk. We’ll respond within one month.
If you’re unhappy with how we’ve handled your data, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
8. Children
This site is aimed at pharmacy professionals. We don’t knowingly collect data from people under 18.
9. Changes to this notice
We’ll update the “Last updated” date at the top whenever we change this page. Material changes will be flagged on the homepage.
10. Contact us
Questions, requests, or just want to talk it through? admin@ppets.co.uk.