Realistic AI patients let pharmacy teams practise the conversations they have every day — over-the-counter consultations, red-flag recognition and medicines counselling. Try free, no card needed.
AI patients, not multiple-choice GPhC-aligned content Inspection-ready evidence 60-second setup
PharmProfessionals Education & Training Specialists Ltd creates digital learning tools that mirror the realities of working in pharmacy — across community and hospital settings, built around the frameworks, formularies, and red flags that matter day-to-day.
Every scenario, quiz, and learning hub topic is grounded in real pharmacy practice — WWHAM, red flags, BNF-aligned counselling, and GPhC-ready evidence.
Staff learn by doing. AI patients and customers respond like real people, so trainees build the conversational confidence they need before they ever face a real consultation.
Individual dashboards, branded PDF reports, and achievement badges give managers the evidence trail they need — and learners the motivation to keep going.
Modular training tools that work in any browser. Pick the app that matches the learner — progress is saved to a single PPets account.
Practise over-the-counter (OTC) consultations across coughs, colds, hay fever, skin and pain. Spot red flags, recommend the right product, and learn when to refer — all in a safe simulation.
Counsel on inhalers, anticoagulants, cytotoxics, steroids and mental-health medicines. Device technique, BNF & EMC-aligned scoring, leaderboard and achievement badges. Same PPets login as Pharmacy Counter.
Practise accurate medication histories, compare GP records and patient sources, spot discrepancies, and document changes confidently across admission, transfer and discharge.
Start free. Upgrade when you’re ready. Cancel any time. One PPets subscription unlocks both live apps — Pharmacy Counter and POM Counselling Trainer. Team and bespoke plans available for organisations.
Free forever · No card required
or £69.99/year — save 27%
Minimum 5 seats · Billed monthly
All prices in GBP and exclusive of VAT where applicable. The same subscription unlocks Pharmacy Counter and POM Counselling Trainer — one PPets login, both apps. Medicines Reconciliation Trainer pricing will be announced at launch.
PPets Connect
Book a free 30-minute Google Meet conversation with Daniel Dicker, our founder — a UK-registered pharmacy technician with years on the pharmacy counter, the accredited checking room, and Level 2 / Level 3 pharmacy programmes. Honest, practical guidance, no agenda.
Practical, printable reference cards for the everyday pharmacy team. No sign-up required — just download and use.
The 5-question framework for safe OTC consultations — print, laminate, keep on the counter. With red-flag callout.
Symptoms and contexts where an OTC consultation should become a referral — organised by body system.
Practical step-through for admission, transfer and discharge med-rec — use alongside your local trust SOP.
Pre-formatted template for branch managers to record staff training, competence and CPD evidence ahead of a visit.
Want these branded with your pharmacy’s logo? Get in touch — we provide co-branded versions for Organisation customers.
What pharmacy teams ask us most often. Can’t see your question? Get in touch — we read every message.
PPets — PharmProfessionals Education & Training Specialists Ltd — is a UK pharmacy training company. We build interactive, AI-powered simulators that let pharmacy staff practise the conversations, skills and decisions they make every day in a safe environment. Our apps are used by Level 2 counter assistants, Level 2 pharmacy assistants, Level 3 pharmacy technicians and pharmacy professionals across community and hospital settings. Whether you’re an MPharm student preparing for placement, a Level 2 dispenser working towards competence, or a hospital pharmacy technician refreshing your medicines reconciliation, the simulations adapt to your role.
Most pharmacy e-learning is read-and-click: passages of text followed by multiple-choice quizzes. That tests recall, not consultation skill. PPets uses generative AI to create patients and customers with personalities — they hesitate, change their minds, mention symptoms in passing, and respond to the questions you actually ask. You apply the WWHAM framework live, decide whether to recommend a product or refer, and get feedback comparing your conversation to the ideal one. It’s the closest you can get to counter or ward practice without a real patient in front of you.
Pharmacy Counter is for over-the-counter (OTC) consultations — the everyday conversations counter staff have about coughs, colds, hay fever, skin conditions and pain. It’s pitched at counter assistants and Level 2 dispensers, with 64 scenarios, 38 Learning Hub topics and 190 quiz questions.
POM Counselling Trainer is for prescription-only medicines counselling — inhaler technique, anticoagulants, cytotoxics, steroids and mental-health medicines — aimed at pharmacy professionals and support staff. 27 scenarios with BNF & EMC-aligned scoring. Both apps share one PPets login, so progress moves with you as your role grows.
WWHAM is the gold-standard mnemonic for over-the-counter (OTC) consultations: Who is it for, What are the symptoms, How long has it been going on, Action already taken, Medication being taken. It’s the structured way to gather enough information to give safe advice — or to recognise when to refer. Every scenario in the Pharmacy Counter app scores you on whether you covered each WWHAM letter, gathered relevant red-flag information, and made an appropriate recommendation. You see your WWHAM completeness score after each conversation and can compare your approach to the ideal one in the debrief.
Red flags are the specific symptoms or contexts that mean an OTC consultation needs to become a referral — sudden severe headaches, blood in vomit, chest pain on exertion, unexplained weight loss, medication overuse headaches, suspected meningitis, and so on. Several Pharmacy Counter scenarios are deliberately built around red-flag presentations. The patient’s words won’t always make the danger obvious, so you have to ask the right questions to surface it. After the consultation, the debrief shows you which red flag(s) were present and whether you correctly recognised the need to refer to the pharmacist or GP.
Yes. Scenarios and learning content are written to match the General Pharmaceutical Council’s standards for pharmacy professionals and pharmacy technicians, with counselling advice consistent with the British National Formulary (BNF) and BNF for Children. The Pharmacy Counter app’s scoring rubric draws on the same competency areas the GPhC inspects: information gathering, decision-making, product knowledge and counselling. Branded PDF reports of completed scenarios serve as evidence of competence for inspections, audits and individual performance reviews.
Yes. Each completed scenario produces a downloadable PDF with the date, scenario summary, your WWHAM score, the decisions you made, and key learning points. Many users include these in their CPD portfolios as evidence of “Application to Practice” entries. For revalidation, PPets activity can support both your CPD records (planned and unplanned learning) and reflective accounts. We don’t accredit the records ourselves — your responsible pharmacist or training body decides what evidence they accept — but the underlying records are detailed and time-stamped.
A typical OTC consultation in the Pharmacy Counter app runs 3–5 minutes for the conversation, plus 2–3 minutes of debrief. That fits inside a tea break or quiet 10 minutes between customers. Speed Rounds are even shorter — 60-second scenarios designed to drill rapid red-flag recognition. The Learning Hub topic pages take 5–10 minutes each. Most learners complete the full 64-scenario library across 4–6 hours, spread over a few weeks. Daily challenges and spaced-repetition quizzes encourage shorter, regular sessions rather than long cramming.
PPets is browser-based, so there’s nothing to install. It works best in Google Chrome, and also runs on Safari, Firefox and Edge — on desktop, tablet and mobile. Many counter staff use it on their personal phones during breaks, while branch managers tend to use a desktop or laptop for the admin dashboard. Internet Explorer is not supported. We recommend keeping your browser up to date for the best AI conversation experience.
The Free tier gives you 3 respiratory scenarios, the respiratory-themed Learning Hub pages and quiz questions, and basic progress tracking — no card needed. Individual (£7.99/month or £69.99/year) unlocks the full 64-scenario library, every Learning Hub topic, the spaced-repetition system, PDF reports, achievement badges and Speed Rounds. Organisation (£3.99/user/month, minimum 5 seats) adds an admin dashboard, team progress overview, bulk user management, branded certificates, a GPhC inspection evidence pack and a dedicated account manager.
Organisation plans start at 5 seats, billed monthly at £3.99 per user, and scale to large multiples. You assign seats to staff, and the admin dashboard shows individual progress, scenarios completed, and badge earnings. Branch managers can pull team-level reports for performance reviews. For larger groups (50+ seats), invoice billing is available and we can produce a custom GPhC inspection evidence pack covering all enrolled staff. Get in touch via the contact form or admin@ppets.co.uk for a quote.
PPets content is written and clinically reviewed by UK pharmacy professionals with experience in community and hospital practice. Every scenario is checked against the BNF and current GPhC counselling guidance before it’s published. We update content on a rolling basis when guidelines change — for example, when an OTC product moves to POM, when the BNF revises a counselling point, or when new red-flag presentations emerge. If you spot something that doesn’t read right, email admin@ppets.co.uk — we take clinical accuracy reports seriously and respond quickly.
Bringing PPets to your pharmacy team, looking for a demo, or have a question about pricing? Drop us a line.
We typically reply within one working day. For organisation-wide rollouts we’ll arrange a quick call to scope the right plan for your team.