What is PPets and who is it for?
PPets — PharmProfessionals Education & Training Specialists Ltd — is a UK pharmacy training company. We build interactive, AI-powered simulators that let pharmacy staff practise the conversations, skills and decisions they make every day in a safe environment. Our apps are used by Level 2 counter assistants, Level 2 pharmacy assistants, Level 3 pharmacy technicians and pharmacy professionals across community and hospital settings.
How is PPets different from a textbook or standard e-learning?
Most pharmacy e-learning is read-and-click: passages of text followed by multiple-choice quizzes. That tests recall, not consultation skill. PPets uses generative AI to create patients and customers with personalities — they hesitate, change their minds, mention symptoms in passing, and respond to the questions you actually ask. You apply the WWHAM framework live, decide whether to recommend a product or refer, and get feedback comparing your conversation to the ideal one.
What’s the difference between Pharmacy Counter and POM Counselling Trainer?
Pharmacy Counter is for over-the-counter (OTC) consultations — coughs, colds, hay fever, skin and pain. It’s pitched at counter assistants and Level 2 dispensers, with 64 scenarios, 38 Learning Hub topics and 190 quiz questions.
POM Counselling Trainer is for prescription-only medicines counselling — inhalers, anticoagulants, cytotoxics, steroids and mental-health medicines — aimed at pharmacy professionals and support staff. 27 scenarios with BNF & EMC-aligned scoring. Both apps share one PPets login.
What is the WWHAM framework and how does PPets teach it?
WWHAM is the gold-standard mnemonic for over-the-counter consultations: Who is it for, What are the symptoms, How long has it been going on, Action already taken, Medication being taken. Every scenario in the Pharmacy Counter app scores you on whether you covered each WWHAM letter, gathered relevant red-flag information, and made an appropriate recommendation.
How does PPets help me recognise red flags?
Red flags are symptoms or contexts that mean an OTC consultation needs to become a referral — sudden severe headaches, blood in vomit, chest pain on exertion, unexplained weight loss, medication overuse headaches, suspected meningitis, and so on. Several Pharmacy Counter scenarios are deliberately built around red-flag presentations.
Is the training aligned with GPhC standards and the BNF?
Yes. Scenarios and learning content are written to match the General Pharmaceutical Council’s standards, with counselling advice consistent with the British National Formulary (BNF) and BNF for Children. The Pharmacy Counter app’s scoring rubric draws on the same competency areas the GPhC inspects: information gathering, decision-making, product knowledge and counselling.
Can I use PPets to evidence CPD or revalidation?
Yes. Each completed scenario produces a downloadable PDF with the date, scenario summary, your WWHAM score, the decisions you made, and key learning points. Many users include these in their CPD portfolios as evidence of ‘Application to Practice’ entries. For revalidation, PPets activity can support both your CPD records and reflective accounts.
How long does a typical scenario take?
A typical OTC consultation in the Pharmacy Counter app runs 3–5 minutes for the conversation, plus 2–3 minutes of debrief. Speed Rounds are 60-second scenarios designed to drill rapid red-flag recognition. Learning Hub topic pages take 5–10 minutes each. Most learners complete the full 64-scenario library across 4–6 hours, spread over a few weeks.
What devices and browsers does PPets work on?
PPets is browser-based, so there’s nothing to install. It works best in Google Chrome, and also runs on Safari, Firefox and Edge — on desktop, tablet and mobile. Many counter staff use it on their personal phones during breaks, while branch managers tend to use a desktop or laptop for the admin dashboard. Internet Explorer is not supported.
What’s included in the free tier versus the paid plans?
The Free tier gives you 3 respiratory scenarios, the respiratory Learning Hub pages and quiz questions, plus basic progress tracking — no card needed. Individual (£7.99/month or £69.99/year) unlocks the full 64-scenario library, every Learning Hub topic, the spaced-repetition system, PDF reports, achievement badges and Speed Rounds. Organisation (£3.99/user/month, minimum 5 seats) adds admin dashboard, team progress, branded certificates and a GPhC inspection evidence pack. See the full pricing page →
How does organisation pricing work for pharmacy chains?
Organisation plans start at 5 seats, billed monthly at £3.99 per user, and scale to large multiples. You assign seats to staff, and the admin dashboard shows individual progress, scenarios completed, and badge earnings. Branch managers can pull team-level reports for performance reviews. For larger groups (50+ seats), invoice billing is available and we can produce a custom GPhC inspection evidence pack covering all enrolled staff. Get in touch →
Who creates and reviews PPets content?
PPets content is written and clinically reviewed by UK pharmacy professionals with experience in community and hospital practice. Every scenario is checked against the BNF and current GPhC counselling guidance before it’s published. We update content on a rolling basis when guidelines change. If you spot something that doesn’t read right, email admin@ppets.co.uk — we take clinical accuracy reports seriously and respond quickly.
Still got questions? Email admin@ppets.co.uk or use the contact form.